Develop Your Personal Narrative + Create Your Stump Speech + Nail Your Media Interviews.
Learn how to make a powerful impression when speaking in front of your audience or being interviewed by a reporter. This bundle includes three workbooks to walk you through step by step to craft your personal story, stump speech, main messages and message supports.
"She has given me more than I expected - feedback on my presentation skills, help identifying tics and bad habits, suggestions and exercises. I always leave her studio with my head full of ideas and techniques to remember, but also with new confidence that I can do what I need to do." Don L. MN House of Representatives Candidate
This is not an institute for policy or legislation. Candidate Institute teaches solid strategies to help you make a greater impact through communication, leadership, influence, and branding. You will find a variety of coaching and training options to fit most any budget and time constraints.
Building gravitas enables you to command respect, build stronger relationships, communicate with confidence and stand out from your competitors. Appearance and personal branding also fall under gravitas, as it is the filter through which you are often evaluated. Looking your best has an impact on how you feel and makes a powerful statement of being effective and in control.
Stump speeches, media interviews, and debates. It's not just what you say, but how you say it. Your tone of voice, the words you choose, your ability to use silence and eye contact, your inflection, delivery and body language...all shape other people’s perception of your effectiveness as a communicator and leader. Learn how to build a coherent and compelling message that increases your visibility, supporters, and funds.
Running for office is expensive, even for local elections. Learn how to create a steady, growing revenue base for your campaign. Build trusting relationships with donors. Learn how to raise funds through personal requests, create a persuasive case for giving, plan organized events, and learn proven direct mail strategies - all while leaving a lasting and memorable impression.
Candidate training is individualized to meet your goals, needs and budget. Whichever training program you choose, I strive to know you, your vision and your goals so we can truly act as partners in the context of a supportive and high-trust, confidential relationship. In order to help me provide you with the best services and prices, please contact me at [email protected]. Limited scholarships are available.
6-12 month commitment. High touch, personalized coaching that is tailored to your needs and the goals of your campaign. This coaching is transformative as it includes unlimited accessibility to me between our 1:1 sessions: emails/texts/conference calls.
Two monthly sessions - call in or in-person depending on location. And these sessions are as long as you need them to be. Your important presentations, media interviews, and fundraisers are added into my calendar, ensuring you'll receive timely strategies, check-ins, and follow ups. This is important, because it builds your executive presence quickly, and gives you the confidence you need when walking into any arena.
6 weekly or bi-weekly sessions. This package is for you if you are preparing for a make-or-break moment, such as: preparing your announcement speech, a major stump speech, a media interview, preparing for a political debate, or building rapport with donors and delegates.
An accelerated program, designed to help you make a powerful impact in the shortest amount of time. Focus is on strategic communications, building your confidence, taming nervousness, developing the right mindset, body language, making a powerful connection, and standing out for the right reasons.
Unlimited access via email and follow-up texts that deliver strategies and encouragement on important dates.
Inquire about available scholarships.LEARN MORE
Group classes and dates will be announced in the Spring 2019. If you would like to host a group class, please contact me - [email protected]
Individual courses and seminars:
NOTIFY ME WHEN CLASSES ARE POSTED!
"She is wonderfully adept at polishing your personal presence and I find myself using many of the things she taught me almost every day. Her course isn’t just for the politician or future model or TV personality; her course is for the everyday person. It exposed for me things that nobody else had the courage to tell me and taught me how to present to the world the person I most want to be….me. It is the best money I have spent on myself in a long time." - Minnesota Congressional Candidate
The majority of my candidate clients have gone on to achieve hard-won endorsements and seats in Minnesota races. Your referrals to my consulting firm can directly impact the outcomes of your chosen candidates success, therefore, affecting the policies that are important to you, your community, and the State you live in. Nerdy, geeky, and awkward candidates are my specialty. I'd be happy to schedule a consultation to discuss your candidate, their current needs, and their vision for success.
She is wonderfully adept at polishing your personal presence. It is the best money I have spent on myself in a long time." ~ Pam M. MN State Auditor Candidate