How Leaders Build Trust in the Spotlight

This week, I had the privilege of leading a full-day media training experience for a Minnesota county leadership team—focused on building trust, navigating pressure, and crafting messages that resonate with both clarity and integrity.

And let me just say: these leaders showed up.

We dove deep into:

✅ Crafting soundbites that stick
✅ Grounding under pressure
✅ Bridging tough questions with confidence
✅ Embodying presence—verbally and non-verbally
✅ On-camera poise and impact
✅ Leading with calm in moments that count

The day was supported by a custom-designed Media Training Handbook and a beautifully curated interactive workbook—built not just for the training room, but as enduring tools for future press interactions.

One participant said,

“This is the first time I’ve ever felt fully confident facing a journalist.”

That’s why I do this work.

This wasn’t about spin.
It was about alignment. Ownership. Trust.
Helping leaders manage the moment—and stay true to the mission, even when the pressure is high.

To the attending leadership team: thank you. Your openness, presence, and purpose made this day powerful.

If your organization is ready to elevate how your executives show up—on camera, in community, or under scrutiny—let’s connect. I offer high-performance coaching, immersive communication intensives, and bespoke leadership development rooted in presence, strategy, and trust.

Because how you show up... shapes what’s possible.

#MediaTraining #ExecutivePresence #VerdaMethod #LeadershipDevelopment #StrategicCommunication #CrisisLeadership #HighPerformanceCoaching #MissionDrivenMessaging