I'm working with a client to develop her digital brand into something that will capture the interest of her potential clients. One of the elements we worked on today was her Avatar, the photo(s) she uses on social media and on her coaching website.
Your avatar is your visual representation of your professional persona and your BEST authentic self. Your avatar should be interesting and not bland. It should represent your personality, but also demonstrate strength and warmth. Because strength demonstrates certainty, and people pay for certainty. And warmth gets people to like and trust you. So both need to be considered.
Rather than just posting a photo, put some thought into how you want others to perceive you. Because your avatar is often the first impression we have of you, and that first impression carries a lot of weight.
What images and colors come to mind when you think of quirky, confident, creative, smart,...