Does your avatar capture the interest of potential clients?

I'm working with a client to develop her digital brand into something that will capture the interest of her potential clients. One of the elements we worked on today was her Avatar, the photo(s) she uses on social media and on her coaching website.

Your avatar is your visual representation of your professional persona and your BEST authentic self. Your avatar should be interesting and not bland. It should represent your personality, but also demonstrate strength and warmth. Because strength demonstrates certainty, and people pay for certainty. And warmth gets people to like and trust you. So both need to be considered.

Rather than just posting a photo, put some thought into how you want others to perceive you. Because your avatar is often the first impression we have of you, and that first impression carries a lot of weight.

What images and colors come to mind when you think of quirky, confident, creative, smart,...

How do you want to be remembered by others? 

Think about your character and legacy. Look out there, beyond your meetings, beyond your month's to-do's and all the things you have to do. Ask yourself this simple question, "How do I want those whom I love and serve to remember me?"

It's important to take a step back because when you're constantly juggling and feel depleted, because you're not thinking about the future. You're just trying to survive and get through today. You start to lose your clear intention for how you want to show up with your family and teams. Your executive presence suffers. The quality of your interactions suffers.

Can you relate?

Let me tell you, its not about having more time. Because we all know there's never enough of it. 

It is about imagining your interactions with people, and asking yourself why they love and respect you. How would they describe their interactions with you? Make a list and then choose to demonstrate those qualities each...