Most candidates make the mistake of not having a clear message that they want to share. At best, they wing it when giving an on-camera interview, and that is a HUGE mistake. It can lead to rambling, and their message is often be filled with ums and ahs, detracting from the strong presence they want to convey to voters.
Do you want to be seen as a leader or a follower?
Here's an important tip! Boil your message down to the three points that are most important.
A lot of people believe this is dumming down your message for the media, but its not. You're prioritizing what's important to you, and these points are what you'll come back to again and again and again in the interview.
Boiling your message down to three points keeps you on topic, and keeps you from rambling on and on which will detract from the image you're wanting to present to voters, donors, and peers.
I'm sure you have 30 topics to choose from, but...
I mean, we’ve all heard the term, shameless self promotion. But where did we learn that self promotion is bad..?
If the work we put out into the world brings us joy, or confidence, or pride, why should we feel shame over it?
I think its because most of us aren’t the greatest at self-promotion, and selling ourselves can feel like we’re bragging, or worse, awkward.
I think this is crazy!
In fact, I have a different point of view on this topic.
My belief is that we were all born with gifts that are meant to serve this world. And if you don’t toot your own horn and self promote your gifts, then you are holding back valuable resources from those who need you most.
Once you untangle those feelings of shame from the expression of your unique gifts, then you can better serve the world.
And trust me, we need your gifts.